Tim Finchem is one crafty operator.
 
Keeping sponsors lined up even during economic downturns, bamboozling the major networks (save for ABC/ESPN) into believing that the FedEx Cup was worth breaking the bank for, managing somehow to run a business without letting the business’s owners (the players) see their own books...  It’s a delicate balancing act to be sure, and one which, in all seriousness, requires a masterful administrator capable of shaping an enormously diverse set of interests into a coherent, relatively smooth-running machine.
 
This week we observe one of Finchem’s pet projects, part two of the annual three-event opus known as the World Golf Championships...  (Continue)